Steadfast Convention
Overview
The Steadfast Convention is an annual event that brings together industry professionals to celebrate their journey with brokers, partners, and service providers. Each year features unique themes and branding that reflect industry trends and changes.
My Role
Coordinated the website refresh for the Steadfast Convention, enhancing its online presence to reflect the event’s physical experience. Collaborated with the Design Lead to create a flexible design system, enabling annual updates to logos, colorus, and graphics while ensuring a consistent visual identity.
The Team
1 × Project Manager 2 × Designers 1 x Developer
Year
2022
Agency
Lash Creative
Process
Refreshing the Steadfast Convention online experience
Steadfast required a website refresh to effectively capture their annual event’s essence and adapt to new themes each year. The objective was to develop a site that maintained a consistent and engaging user experience. Attendees and industry professionals needed an intuitive, visually appealing platform with clear navigation and up-to-date information for a seamless experience.
Transforming the Steadfast Convention website
First, an audit of the existing content was conducted, followed by enhancements to the user interface. Essential site elements were broken down into reusable components and combined to develop key pages such as the homepage, event page, speakers page, and more. During the audit, unused content was identified and the structure was streamlined by removing unnecessary elements to improve usability across the entire website.
Homepage redesign and annual theme adaptation
The redesigned homepage features a clean layout with intuitive navigation, highlighting key event details and clear call-to-action buttons. The design ensures visitors can easily find information about the schedule, speakers, and registration. Each year, the homepage layout is updated with new patterns, colours, and graphics to reflect the convention’s unique branding and theme.
Design System development
A comprehensive design system was developed to ensure consistent application of typography, icons, colours, and overall brand language across all aspects of the Steadfast Convention website and materials.
Outcome
The refreshed website now effectively captures the essence of the Steadfast Convention, with a design system that supports annual updates. The clean, adaptable layout and enhanced user interface improve usability and engagement, ensuring the site remains relevant and visually appealing year after year.
Impact and next steps
The new design system enables Steadfast to easily update their website for each convention, keeping the online experience fresh and aligned with the event’s branding. This flexibility ensures ongoing engagement and a strong digital presence for future conventions.