Endless Possibilities
Overview
In 2022, the ‘Endless Possibilities’ campaign for Nongshim Australia, part of the annual ‘Shin to Win’ initiative, celebrated the diverse ways people enjoy Nongshim instant noodles. Featuring 16 unique personas and creative toppings like sausage on the barbie and Vegemite, the campaign blended Australian and Korean cultures. The campaign video ad gained recognition on Ads of the World.
My Role
Collaborated with the Design Lead to oversee the campaign’s visual and digital elements, including art direction, food styling, photography, set design, website design, and social media content.
The Team
1 × Project Manager 2 × Designers 1 x Developer 1 x Videographer
Year
2021
Agency
Lash Creative
Process
Crafting visual and digital narratives in the 'Endless Possibilities' campaign
In managing food styling and photography for the campaign, I carefully styled the food, arranged ingredients, and set up props for visual appeal. After the initial setup, we made several test videos to ensure all elements - lighting, prop placement, and model positioning - worked well together. All these steps were part of creating a final campaign video that effectively conveyed our message.
Boosting engagement and participation through social media
To boost the campaign’s reach, I created engaging social media content, including posts, captions, and stories. I strategically scheduled these to maximize visibility, increase followers, and drive participation in the competition.
Digital engagement in the ‘Endless Possibilities’ campaign
The user experience for the competition website was enhanced through thorough testing and refinement. This included conducting comprehensive usability tests to ensure easy navigation, clear instructions, and responsive design on all devices.
Outcome
The integrated campaign yielded outstanding results. The 'Shin to Win' competition saw record-breaking participation, while our social media presence expanded, attracting more followers and reaching a wider audience. Additionally, the campaign video ad received a fantastic response, was featured on Ads of the World, and achieved 713,505 views with a 44% drop-off rate, further amplifying its impact.